1.) IF YOU'RE A STUDENT: Write a letter to your newspaper's Features Editor and/or the Managing Editor. You can usually find their names and e-mail address in the "Contact Us" link of the newspaper's website. Tell them why you love "Sheldon", and why it's a good fit for your paper. Mention that it's free, that it already runs in college papers in the US/Canada/Ireland, and that it's been appearing online (daily!) for 10 years. Not so good with words? Allow me! Just click THIS LINK for an easy-to-complete e-mail!
Also, I should mention: The free use of Sheldon is offered to colleges only, and not for private/public groups, newsletters, or for elementary/High School levels. Thanks!