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Nov 15, 2011
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The Culture of Wine

Monday, November 14, 2011 - 09:58 PM

This past weekend, my talented wife had her short film showing at the Napa Film Festival....so we of course went up north for it.

Napa, as you know, is sort've the beating heart of the California wine industry. And make no mistake: The wines there are magnificent. But if you read enough marketing language written on, about, and around wine...you kinda step into this alternate universe where everyone owns an Aston Martin and is trying to decide on what Christmas gifts to buy for the staff of their summer home. It's so awkward: We don't even *see* them around Christmas, why are we buying them Christmas gifts?

That sort've thing.

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Flaco
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