A Change in Ad Systems (7 comments)

A Change in Ad Systems

Monday, September 08, 2008 - 01:03 AM

Even though I write "Sheldon" for adults, I try to keep the strip family-friendly for all reading ages. I like the idea that folks could share the strip with their children, if they choose.

So it bummed me out to see "Sheldon's" Google Adsense ads running a tad on the risque side, lately.

Advertising, as I'm sure you know, helps defray some of the cost of giving away two million "Sheldon" pageviews for free every month...but that's not to say that ads should have free reign around here. Even though most of us (myself included) have an ability to filter out online ads completely, the fact remains that they do exist on the site.

Because of that, I've always opted for far less ad subsidy if it meant we could avoid annoying/offensive/cloying ads. Bad ads just aren't worth it.

Going forward, I've decided to do a top-to-bottom change in ad systems and test out new ones over the next few weeks and months. I'm going to be testing out different systems from Yahoo's Direct Media Exchange, from Tribal Fusion, from Gorilla Nation, from AdsDAQ, and from others.

We'll find the perfect fit yet for "Sheldon"!

piekid
piekid



From: Las Vegas, Nevada, USA

Posts: 2

Registered:
Jan 2008
Re: A Change in Ad Systems (Score: 1)
posted Monday, September 08, 2008 - 07:08 AM (#44646)
You should check out Project Wonderful [projectwonderful.com] It was created by a webcomic artist and used by webcomics all over the place.
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tylerg


Posts: 2

Registered:
Sep 2008
Re: A Change in Ad Systems (Score: 1)
posted Monday, September 08, 2008 - 08:17 AM (#44647)

I would rather that the Project Wonderful ad system is not used. I've found a few advertisements on that system that I've found offensive, and I have pretty thick skin.


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Nemu


Posts: 40

Registered:
Sep 2008
Re: A Change in Ad Systems (Score: 1)
posted Monday, September 08, 2008 - 08:57 AM (#44648)

At least they don't seem to read your mind/interests and come up with incredibly out of context ads...

But yeah, they have been getting risque. O_o


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camelama
camelama



From: Cascadia

Posts: 12

Registered:
Apr 2008
Re: A Change in Ad Systems (Score: 1)
posted Monday, September 08, 2008 - 09:05 AM (#44649)

Sooooo tired of those busty cartoon warrior chicks in skimpy armor/outfit ads that every webcomic seems to have these days. Was disappointed to see them on Sheldon too - those do cause me to stop reading a comic! (Not that they offend me by the nakedness, they offend me by the sheer CLICHE' level! heh) (ok ok and they offend me a wee bit by the busty nakedness too, I admit, there's a small corner of me that's prudish)


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DaveKellett
DaveKellett



From: Los Anga-lees

Posts: 1533

Registered:
May 2006
Re: A Change in Ad Systems (Score: 1)
posted Monday, September 08, 2008 - 09:20 AM (#44650)
Project Wonderful is also one of the ad systems I'm moving away from.

I was one of the original folks to install Project Wonderful (...and still have it off to the right, there, as you can see), but I've grown disappointed with it.

The quality of most ads (visually) combined with the high amount of work (constant clicking to approve/disapprove ads) has grown tiresome. I need something that, once in place, requires next to no work and which delivers classy ads.

Thus far, AdsDAQ has been the closest to perfection in that regard. So now it's a matter of finding a complementary system to fill in AdsDAQ surplus.

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piekid
piekid



From: Las Vegas, Nevada, USA

Posts: 2

Registered:
Jan 2008
Re: A Change in Ad Systems (Score: 1)
posted Monday, September 08, 2008 - 10:23 AM (#44652)

AdBlock Plus on Firefox, people. Then you won't see any ads. Which is why I didn't see the Project Wonderful ads on this site. My bad, I should have looked. :)


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quiden


From: Spokane WA

Posts: 4

Registered:
Jul 2008
Re: A Change in Ad Systems (Score: 1)
posted Monday, September 08, 2008 - 11:53 AM (#44654)

Dave. As someone who's had a blog for a while and is now starting my own family friendly comic strip online, I share your concerns about control over what appears on my site.

For a long time I've been using a service/site called LinkShare at http://www.linkshare.com . The revenue comes from a commission on purchases plan that has paid out to me a few times.

Also, a lot of the advertisers are pretty high profile. I signed up primarily so I could have iTunes ads on my site, but they also have WalMart, PetSmart, NetFlicks and other well known companies advertising.

You can see some of their ads on my sites at http://www.groundlings-review.com -- this is my movie review site.

http://www.backyardfrontier.com -- this is my web comic site.

To use these ads, you pick the ad you want to have show and paste the code into your site. It does take a little more conscious effort to get the ads up, but at least you know what's showing and you can pick things that you actually want to support.

Just a thought.

Dennis


--
Weekday Webcomic Backyard Frontier [backyardfrontier.com]
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