The guy next to me, on my flight back from Seattle, clearly worked in the marketing department for Uncle Ben's Rice. And he had, I kid you not, a Powerpoint slide with the headline: "Adding Sexiness to Uncle Ben's".
Clearly, I need to fly more. I would be a much funnier cartoonist if I got to read more marketing presentations like that. And if you've ever worked in corporate America, you know exactly what marketing presentations I'm talking about:
— "Tidy Bowl Toilet Cleaner: Hidden Youth-Oriented Trend Opportunities?"
— "Increase John Deere's Q3 Tractor Earnings by Synergizing Corporate Myspace Page?"
— "Mrs. Paul's Fish Sticks: 2009 Strategy to 'Own' the Phrase 'They're The Fish Stickiest!'"
(Related sidenote: How *do* you add sexiness to Uncle Ben's? That poor marketing team is fighting a pretty uphill battle.)