This week, I hired an awesome guy to start bringing Sheldon books to stores around the country. But we're doing it in a very cool new way. We're going to bypass Borders, Barnes & Noble, Wal*Mart, Amazon...and just focus on local book stores and comic book shops.
Why avoid the mega-chains? Because the fundamental way they do business is broken...and even they kinda know it. Borders essentially declared bankruptcy this week, and Amazon and Wal*Mart constantly chase each other to see who can offer "Harry Potter" books at a bigger money-losing price of 70-or-80%-off. And in the meantime, all the little guys up and down the line can't survive.
But! Since Sheldon doesn't traditionally rely on bookstores anyway, we can afford to try something new. Something different. Something better.
We're going to bypass the big guys altogether, and just deal directly with real people who own their own local stores. The store owners will get waaaay-better-than-usual rates and freight, you'll get Sheldon books locally, and no one will need to go bankrupt in the process. :)
HERE'S HOW YOU CAN HELP:Share with us your favorite local stores or comic book shops that you think would welcome having "Sheldon" on their shelves. Your local eye is key, here: You're our eyes 'n ears! You'll know way better than we would if "Sheldon" fits in your local store. Plus, it'll just take a second to fill out THIS E-MAIL LINK....and send it to us. Easy-peasy!
As a thank you, everyone who e-mails in will get free Sheldon desktop wallpapers next week, when I'm back from the Savannah talk! *Thank you!*
[EDITED TO ADD:] In case you're on Gmail, Yahoo, or webmail, and the link doesn't work for you, here are the details we ask for. Feel free to just e-mail these to "firstname.lastname@example.org":
NAME OF SHOP:
IS IT A COMIC BOOK SHOP OR BOOKSTORE?
CONTACT AT THE SHOP (IF YOU KNOW IT):
ANYTHING ELSE THAT WE SHOULD KNOW ABOUT THE SHOP?