Cuteness triggers all sorts of basic, human parenting instincts and emotional responses that no logical brain can fully ignore...resulting in a higher possibility of an emotionally based purchase the next time you're in the store.
I get it. I understand it. And I see it comin' a mile away.
But dang it! Dang this commercial! I can not resist its charms! I'm singing this dang thing constantly. A capella style, Gregorian-monk style, George Clinton Parliament style. It's ridiculous. This commercial has wedded itself to my deepest synapses.
The ad team that came up with this thing should all be getting Mazda Miatas for Christmas bonuses.